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Dew Freak or Not Dew Freak, That is the Question

Dew Freak or Not Dew Freak, That is the Question

In Mountain Dew’s ad spot to promote its entry to the hard beverage market, it showcases people diving to save precious cans with 5% alcohol dropping to the ground. The tagline, “Freak Out Responsibly” describes how adults will react to the news of the product. All we can say is, these people are intense!
  • SOURCE: Hard Mountain Dew
  • BRAND: Hard Mountain Dew

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Willem Dafoe Tastes Laphroaig

Willem Dafoe Tastes Laphroaig

Laphroaig hired Willem Dafoe to describe its famously smoky scotch—and the man basically turned tasting notes into a short film.

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