Concert venues can add a lot to a show. Sometimes the larger than life setting instills a sense of awe that contributes to the pure amazement of whatever performer takes the stage. But no artist has ever performed in an alternate dimension. Netflix has partnered with Doritos to host a virtual concert “Live From The Upside Down”, the fictional otherworldly plane from Stranger Things. The concert will feature era-appropriate stars like The Go-Go’s, Corey Hart, and Soft Cell playing the classics that the characters from Stranger Things would have loved. Any fan can attend with one simple scan on a limited-time bag of Doritos.

The “Live From the Upside Down” concert is a rad example of how to bond brands via engaging content. The show will allow fans of Stranger Things to enjoy supplementary content  for the long-awaited season four, and provides ample incentive to get a ticket through Doritos. Additionally, the concert will air between the two halves of the new season, right when fans are the most excited to learn more. This gives Doritos and Netflix an opportunity to attract as many eyes as possible while simultaneously celebrating a beloved series. So grab your flashlight, find a psychic friend, and dive into the uncanny world of the Upside Down.