Do or Donut: Dunkin’s Spooky Season Creates Controversy

Halloween might bring out the goblins, but Dunkin’ brought out… what some called unhinged Instagram posts? This October, Dunkin’ unleashed some bizarre social media content, teasing fans with over-the-top photos to promote its Halloween lineup. With offerings like the violet-hued Potion Macchiato, a revamped Spider Donut, and a massive bucket of 50 trick-or-treat-ready Munchkins, Dunkin’s goal seems to be scaring up excitement—and possibly a few HR calls, if Instagram comments are anything to go by.