Edeka Shows Even Robots Have a Holiday Heart

What can be more festive for the holidays than a four minute ad about a dark dystopian world that has been overrun by machines? Well Edeka, Germany’s largest supermarket corporation, has done just that. And the results are both epic and quite emotional. Mixing the scariness of SkyNet with the soul of Wall-E, this ad shows that even robots can have a heart for the holidays.

Check out the commercial for yourself. Does it leave you with a warm, fuzzy feeling inside? Or do you want to run screaming when a mechanical man comes knocking on your door?

SOURCE: Adweek
AUTHOR: Gabriel Beltrone
BRAND: Edeka
WHY YOU WILL LOVE IT: Who doesn’t want to give a holiday hug to a lonely robot with a heart?

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