Edeka Shows Even Robots Have a Holiday Heart

What can be more festive for the holidays than a four minute ad about a dark dystopian world that has been overrun by machines? Well Edeka, Germany’s largest supermarket corporation, has done just that. And the results are both epic and quite emotional. Mixing the scariness of SkyNet with the soul of Wall-E, this ad shows that even robots can have a heart for the holidays.

Check out the commercial for yourself. Does it leave you with a warm, fuzzy feeling inside? Or do you want to run screaming when a mechanical man comes knocking on your door?

  • SOURCE: Adweek
  • AUTHOR: Gabriel Beltrone
  • BRAND: Edeka
  • WHY YOU WILL LOVE IT: Who doesn’t want to give a holiday hug to a lonely robot with a heart?

AUTHOR: Robert Kline
ORIGIN: Speaking Human Contributor

Follow Robert on Speaking Human  /  Human Content from Robert

What is BUZZ?

The team has curated some of the most buzzworthy marketing related topics ever assembled in one place. Our BUZZ section houses it all—branding, advertising, pop culture, and everything in between. Check out our buzz finds—we promise they’ll blow your human mind!