Episode 117: Brands Branching Out

What’s in Episode 117?

We expand our horizons by talking about brands branching out from their core business or philosophy by launching unexpected products, services or media efforts—and discuss if that’s ever a good idea.

Need some reference material when listening to this episode? Check out these links:

• Netflix now getting into the print game
• Amazon aims to personally style shoppers
• McDonald’s moves away from artisanal items

Which idea from this infographic of 18 different weird products do you think is the best, or the worst?

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