Episode 131: Rebranding Aunt Jemima & Uncle Ben’s
What’s in Episode 131?
We reflect on recent brand announcements from Aunt Jemima & Uncle Ben’s in light of widespread protests against racism and calls for change across the USA.
Need some reference material when listening to this episode? Check out these links:
- After 131 years, Aunt Jemima is getting a new name and image
- Mars Inc. recognizes the time is right to evolve the Uncle Ben’s brand
- Check out this Business Insider round-up of racist brand representations
Listen to the Podcast Here
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