Episode 174: The Solo-Snoop Smoke Storm
What’s in Episode 174?
We apply heat to Solo Stove’s decision to ax their CEO after a viral campaign failed to ignite sales and ask the essential question “what is successful marketing?”
Key Resources for today’s show:
- Snoop’s smokeless teaser took us all for a ride
- Solo Stove axed its CEO when Snoop didn’t lift sales
- Does anyone actually know what marketing is