Episode 178: People Who Hate Mayonnaise Love This Episode

What’s in Episode 178?

We discourage everyone from listening to this episode and hearing our thoughts on the new ad for NotMayo. Just rip out your earbuds now, because you do not want to know what we have to say.

Key Resources for today’s show:

MayoHaters head to a focus group
Ever heard of “reactance”?
Did this Patagonia ad do the opposite?
Dove marks 20 years of Real Beauty with Renewed Commitment

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