Episode 48: Star Wars Overload?

What’s in Episode 48?

We use the force to force our bodies to sit through an endless array of new marketing efforts incorporating a Star Wars theme while pondering the epic question: Is it ever a good idea to jump on the marketing bandwagon?

Need some reference material when listening to this episode? Check out these links:

• In a Galaxy Not So Far Away, Brands and Publishers Really Love ‘Star Wars’
• Target Wants You To Fill the Internet with Galaxies Full of Star Wars Memories
• Kraft Got a Record Haul of Star Wars Memorabilia Into This Mac & Cheese Ad

Listen to the Podcast Here

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