According to the NFPA
(National Fire Protection Association), fire departments respond to approximately 160 fires started by Christmas trees every holiday season. The Fire Kills Campaign brought attention to the importance of fire safety during the holidays in their commercial, “ ‘tis the season to be careful
.” This name, of course, alludes to the famous lyrics from “Deck the Halls.” Playing this well-known Christmas carol in their ad was a clever tactic to help the message stick, and lead more people to hopefully check twice for fire hazards while decorating for the holidays.
While a bit on the darker, more solemn side, we think this unforgettable ad deserves to be on our list of “Best use of a Christmas song in an ad” this holiday season.