Florida Brewery Innovates to Help the Environment

Finally, after decades of plastic six pack rings plaguing the Earth’s environment, a craft microbrewery in Florida developed an environmentally conscious version that is not only biodegradable, it is also edible by sea life.

Saltwater Brewery, in combination with a startup called E6PR, created the rings to help offset the environmental damage caused by their plastic counterparts.

According to the E6PR YouTube channel, the E6PR™ is the first eco-friendly six pack ring made from by-product waste and other compostable materials, designed to replace the plastic rings, which are truly damaging to our environment. When disposed of properly, the E6PR finds its way to a compostable facility, where it will degrade in days, and when, unfortunately, left out in open land or a water system, it will degrade in a matter of weeks. Another encouraging fact of our product is that it’s made from compostable organic materials that do not cause harm to wildlife in case of ingestion.​

This kind of product innovation is exactly what the world needs. Developing and improving on stagnant product designs is a great way for new brands to thrive and especially crucial for our human obligation to lessen our impact on the world and its resources. For more information about this product, please visit e6pr.com

UPDATE: 

Since we originally posted about E6PR in 2018, it has been successfully adopted by brands throughout the world. More than 60 craft breweries in over 18 countries, including Corona and Guinness, are using the eco-friendly six pack rings to hold together their canned beer. But the producer of the E6PR rings is dreaming even bigger. It has a campaign called “Dear Matt” that pleads with the creator of The Simpsons to adopt the the rights to the animated version of the product, free of charge. The Duff beer brand from the animated show may not be real, but it’s a unique way to have fun with the advertising for this eco-friendly product.

Earth Day Turns 50!

This is part of our Earth Day coverage. Just in case this is your first time to our planet, Earth Day is an annual event celebrated around the world to demonstrate support for environmental protection. On April 22, 1970, 20 million people rallied and protested for Mother Earth on the first Earth Day. The grass roots observance has ballooned over the years and now includes events coordinated globally by the Earth Day Network in more than 193 countries. We hope the brands and efforts we cover on Speaking Human not only provide hopeful signs of sustainability, but also showcase "best practices" for businesses and marketing professionals of the future.