Getting Literally Catfished Must Be Hard to Stomach

For those who don’t know, being catfished is when someone pretends online to be something they’re not—by providing fake information about themselves. This is the premise of a2Milk’s ad spot which takes the concept of catfishing quite literally. The comedic spot hits on a topic that’s growing in popularity, while also promoting the “gut-friendly” benefits of the product. What do you think about being catfished?