Give in to Your Daydream with Stella Artois

Stella Artois wants its customers to Embrace the person they could be even if they’re away from others and are social distancing. In the company’s new ad, appropriately named “Daydream” —viewers are shown how you can turn a boring, monotonous day into one that is ripe with possibility. All you have to do is let go and embrace your daydream self to have a great time social distancing at home.

According to AdWeek, This new ad is the start of Stella Artois’s summer marketing campaign “You’re never too far from the life Artois”. Lara Krug, the VP of U.S. marketing for Stella Artois, said “by combining the song with the power of daydreaming, paired with an icy cold Stella Artois, we hope to transport our drinkers’ minds to savor limitless stories all summer long, no matter where they are.”

Along with the campaign, Stella Artois announced a staycation contest created with TripAdvisor. Those who had planned to go on a vacation before the virus outbreak have a chance to win. Participants just have to share their cancelled itineraries and are automatically entered into the contest.

  • SOURCE: AdWeek
  • BRAND: Stella Artois
  • WHY YOU’LL LOVE IT: Sometimes we just need to daydream!

AUTHOR: Brandon Cugini
ORIGIN: Speaking Human Contributor

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