GMC Calls Upon the Crustacean Crew
Imagine relaxing on the beach enjoying a sunny day when you see an army of crabs saunter across the sands. Hundreds of the crustaceans march together with one goal. In concept it sounds rather haunting, but in practice it makes for a fun, lighthearted ad!
As the NBA All-Star game rolls around, GMC decides that it is the prime opportunity to promote their new Electric Hummer. The first step in this process is to promote the signature feature of this vehicle, “The CrabWalk”. This feature allows all wheels to turn at the same angle, allowing the Hummer to move diagonally like a crab. The second step is to emphasize this crab-connection with a swarm of crabs marching across beautiful beaches to meet their mechanical kin. The third step is to tie-in with the All-Star game, and bring in LeBron James to pilot the electric car.
All of these elements come together to construct a fun ad that makes the most of their crab companions. As electric vehicles ramp up their sports marketing, every brand has to find a way to stand apart from the crowd. Let us know down below if GMC has won you over with their crustacean crew!
- SOURCE: Adage
- BRAND: GMC, NBA All-Star Game, LeBron James