Get Partying at Gronk’s – Groupon’s Game Day Trip

Super Bowl Sunday is rapidly approaching, and that means it’s time for some top-of-the-line ads! Many brands have elected to focus on experiential marketing and modern methods of connecting with audiences. 

In this wave of unique marketing activities we find Groupon, doing what they do best; offering exciting activities with a dash of humor. Popular NFL tight end, Rob Gronkowski, decided to take a vacation on Super Bowl Sunday, and Groupon found the keys. Now they’re hosting an over-the-top party for one lucky winner on game day. This kind of marketing experience is great to involve new Groupon fans in the excitement of envisioning the perfect trip. It benefits from the presence of Gronkowski, a boisterous personality in the league with his own fan base that will be eager to enter the raffle. If this is any indication, Super Bowl 2022 is going to be filled with some out of this world advertising!