There’s no doubt that cereal has had a long relationship with candy. From peanut butter delights to sour candies. Miraculously, once we make candies crunchy and toss them in a bowl with milk, it’s the latest part of balanced breakfast. Trolli discards the disguise of “doing the right thing” altogether and encourages us to simply eat what we like in the morning—even if that means eating a bowl of only candy.

In this example, Trolli has decided to market their gummy worms as the latest and greatest addition to your morning routine. They advertise their new “Oops! It’s a Box of Worms” cereal in a 30-second spot on Instagram made with claymation. At least we can all relax and be more open and honest that our breakfast is the opposite of healthy and balanced.