What magical realm could contain the most powerful tastes? Travel to Flavortown, a marriage of Alice in Wonderland and Candy Land, where Guy Fieri reigns with one goal: Find the LOUDEST flavor ever. In Bud Light’s new ad for their hard seltzer we watch three friends journey to this majestic place and meet the man himself.

Hard seltzer has become one of the most competitive product categories in recent memory, and brands find themselves pulling out all the stops to reach audiences. Budweiser makes their stand by wielding two of the most powerful marketing tools in existence – the Super Bowl and Guy Fieri. These two titans of influence are supported with imaginative set design and a crew of committed actors to promote the Bud Light Hard Seltzer. Perhaps if you’re lucky someday, you will be invited on an adventure to meet the Mayor of Flavortown and bask in his glory.