Hanging Out with a Macpac Can Be Peaceful

Dangling off a cliff isn’t so scary when you have the right equipment! Your best bet is a nice set of climbing gear, but according to a new ad from Macpac, you could survive pretty well using one of their extra-durable coats.

The spot “This is a bit precarious” features three backpackers all dangling from a cliffside while debating the differences between real life and movies. If it was a movie, the last climber hanging by a Macpac coat would probably be in trouble. The coat may start tearing, which would be perfect for building tension during a film. But this is not that! The coat is portrayed as far too durable for that kind of suspense, so instead of panic and anxiety, the group enjoys an almost peaceful hangout session while literally hanging from the cliff.

A little dry humor and some meta commentary on movie tropes are two great ways to level with your audience. Movie tropes are very well known today, and have turned into an avenue for advertisers to demonstrate their pop culture awareness. Dry humor also never goes out of style, allowing the ad to successfully convey the benefits of their product while giving the viewer a solid chuckle. Check out the ad spot from Macpac and let us know your thoughts.