There are two must-haves when sitting down at your PC to play online with a few friends. First is a handy snack. From chips to chocolate, it simply needs to be plentiful and tasty. The second, and more important of the two, is a cold beverage. Something to keep you fueled through the hours of gametime. So while you’re plucking chicken wings from your old KFC Cooler Master console, make sure to grab an ice cold Heineken from within the confines of your personal computer.

In a bid to connect with their Brazilian audience, Heineken has placed their focus on the niche but dedicated crowd of PC gamers. With their brand new “TH3 G4M1NG FR1DG3”, the brand has found a way to utilize a tower’s natural coolant to hold a few chilled drinks. A limited-edition novelty item is already a nice way to garner some attention and make some headlines, but Heineken goes a step further by partnering with top Brazilian influencer, Gaules to perform a giveaway. This fridge is a step into the future and begs the question to those who build their own PC’s, is there truly a limit to one’s setup?