Popular hiking app AllTrails finally decided to put itself out into the world with a brand new ad campaign. After receiving a massive influx of new users during the pandemic, AllTrails decided it was high time that they take action and reach out to new consumers. Their first ad “10,000 Reasons” lists a few of the thousands of reasons to find a hiking trail. From hikes to bike rides that your jelly-legs are not quite ready for, they remind you there’s always a reason to get outside. Regardless, it is exciting to see younger brands come into their own, and AllTrails shows promise in its drive to expand its user base.