SPEAKING HUMAN

WEEKLY BUZZ FOR YOUR BRAIN

It’s the Return of Ludacris with a Little Help from Jif

The food and beverage industry is ripe with examples of marketing collaborations, especially with celebrities and musicians. The peanut butter category alone has seen some fantastic efforts in the past, some of which we’ve covered here on Speaking Human. The most recent example is Jif’s “little project” with rapper Ludacris. It all culminates into an ad spot that demonstrates how the lyrical flow in his new song is inspired by the brand’s peanut butter.

Not only is the effort a fun exploration of how brands can partner up with an artist, it also gives fans an opportunity to join in on the fun via TikTok and the #JifRapChallenge.

  • SOURCE: Jif
  • BRAND: Jif

MORE WEEKLY BUZZ

CURATED FOR HUMANS BY HUMANS

CURRENT SELECTION

SUBSCRIBE TODAY!

Get Speaking Human Delivered!
The week's best articles, podcasts and videos dropped off at your digital door every Friday—for free. No catches. No gimmicks.

WHAT'S TRENDING

SOME HUMANS LIKE...

VIDEO BUZZ

WORTH EXPLORING

Pin It on Pinterest

Shares
Share This