Story Through Advertising: Just Eat’s Stop Motion Animated Series

Art is fundamentally about storytelling. Each medium, whether it be a painting, a poem, or a culinary dish, narrates its own unique tale through its respective elements like perspective, brevity, or flavor. Advertising mirrors this art of storytelling, strategically crafting narratives within concise segments to achieve specific goals. Recognizing the power of skilled storytelling is crucial for excelling in advertising.

This understanding is epitomized by Just Eat’s collaboration with Arch Model Studio, renowned for their captivating stop-motion animation in Wes Anderson’s acclaimed films, “Fantastic Mr. Fox” and “Isle of Dogs.” Drawn to the distinct and appealing style of these films, Just Eat enlisted Arch Model Studio to craft a series of 20-second commercials that intertwine life’s everyday moments with food.

These advertisements feature anthropomorphic characters relishing life’s simple joys—from serene mornings to playful family interactions—all centered around meals. These vignettes not only resonate warmth with viewers but also demonstrate a deep appreciation for enhancing the viewer’s experience. By focusing on evoking positive emotions, these ads naturally strengthen the viewer’s connection to the brand.