KFC’s Newest Tagline Is Worthy of Worship

​Everyone familiar with KFC knows the famous slogan, “Finger Lickin’ Good.” This iconic phrase, which conjures up images of deliciousness and a touch of southern charm in just three words, has been synonymous with the brand since the 1950s. However, as the saying goes, variety is the spice of life. So, what new tagline could KFC use to promote their internationally renowned and beloved chicken? Perhaps it’s time for a little faith.

KFC’s latest campaign, “Believe in Chicken,” addresses the anxieties of today’s world with a strikingly unique advertisement. The commercial portrays a near post-apocalyptic scenario where masses of people dance through deserted streets and abandoned buildings. Their movements are eerie and almost hypnotic. But where are they heading? They are dancing towards the chicken itself, and it soon becomes clear that their strange motions are attempts to mimic the movements of a chicken. The chicken ascends on a pedestal as the words “BELIEVE IN CHICKEN” flash across the screen. A new era has dawned, inviting everyone to join the movement.