If you’re looking for an inspirational spot, this Kia ad delivers. Through the backdrop of a city landscape and a torrential downpour, Kia’s ad spot for the Sportage Turbo-Hybrid tells the story of a couple who are trying to do good. As a storm blows in, they hang raincoats for passersby who might need them. The spot closes with an explanation of how the car helps people achieve more good, by providing more power.