If you’ve questioned whether a chicken eating a chicken sandwich constitutes cannibalism—you’re not alone. The Bojangles ad spot, featuring Larry the chicken, is cute and also a little disturbing. It might make you feel all kinds of wrong as you realize that Larry wants to eat a delicious-looking chicken sandwich. We can’t stop him as he seems intent on ignoring the fact that he’ll be consuming his own species. All we can say is—don’t do it Larry. Don’t do it!

Disclaimer: Clearly, Larry is not a “real” chicken. He’s animated. We’re also not seriously upset about a chicken eating another chicken, but do have some mild reservations about eating your own species.