LEGO’s holiday spot is ambitious this year and the toy maker is using its most powerful asset—imagination. The commercial is filled with a worldbuilding message for the holidays that takes viewers through medieval kingdoms, space weddings, car chases and Star Wars battles. As the pandemic lingers on and people continue to stay-at-home, imagination is something that helps everyone cope with social isolation. LEGO has done a magnificent job of showcasing what makes their product uniquely suited for quarantining.