Liquid Death Wants to Wrap Your Car Like It’s NASCAR

In NASCAR racing, one truth stands out: wraps. Every car on the track is covered from bumper to bumper with branding, and some feature so many logos that they resemble a Picasso painting. That’s just the branding on individual cars—imagine the impact when you sponsor NASCAR as a whole. With so many opportunities to wrap anything you want, the sky’s the limit. And when a brand like Liquid Death gets involved, you can bet it’s going to be anything but conventional.

As NASCAR’s official iced tea sponsor, Liquid Death decided to shift the focus of their wrap to the most important part of the sport: the fans. Instead of wrapping a single car, they’re offering a $30,000 Liquid Death wrap to one lucky fan who can post a video of themselves chugging an iced tea in under 18 seconds. In a press release, Liquid Death explained that they believe their wraps are better seen out in the world rather than confined to just one race car. This unique activation runs through November, so if you’re ready to show off your chugging skills and drive the coolest car in town, now’s your chance!