Michelob ULTRA Takes You to the Arcade for NBA JAM

Arcade games were the cornerstone of countless childhoods, and sometimes you miss sliding a quarter into the machine. One of the giants of this era was the classic NBA JAM from 1993. A beloved game that brought everyone together to dunk on their friends in 16-bit. This game was the basis for Michelob ULTRA’s NBA All-Star Game celebration.

The NBA All-Star Game is a celebration of basketball, and now a celebration of the iconic 90’s arcade game. Leading up to the game, Michelob ULTRA readied brand efforts both experiential and digital. Twitter users could see their faces transformed into 16-bit avatars and visit a 1993-themed website to purchase themed merchandise. In Cleveland, the home of the All-Star Game, a special pop-up bar hosted a variety of basketball and hip-hop legends. Even better, the bar had arcade machines to play NBA JAM!

Michelob ULTRA was firing on all cylinders to make the most of the NBA event, and they produced a comprehensive campaign that struck nostalgia at the perfect time. By running digital and experiential promotions, the company ensured branding breadth and depth. Countless fans shared their pixelated portraits and then a lucky few had a once-in-a-lifetime experience in Cleveland. Providing a quality experience to fans is a great way to both generate brand awareness and loyalty, and Michelob ULTRA’s latest effort is a slam dunk.