Mockbusters

In a world where movies rely on marketing more than ever to connect with audiences, one podcast aims to make sense of it all…

What’s in this episode?

We’ve all been there: you go to rent “Transformers” and you accidentally rent “Transmorphers”. Welcome to the wonderful world of Mockbusters.

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MARKETING CATEGORY – MOVIE POSTERS

Whether you’re talking about the traditionally printed posters that hang on the walls of your local movie theater, larger than life itself, or the digital form of the poster that people often see today on mobile devices when they’re looking for a movie to go see, there’s no denying that movie posters are a powerful force. When we discuss movies on MOMA, we’ll often have the accompanying posters as a visual reference.

Check out the comparison of the Mockbuster movie posters by hovering over the original Blockbuster movie artwork. You’ll be shocked by their similarities.

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