Flashback to Point Break (1991)
In a world where movies rely on marketing more than ever to connect with audiences, one podcast aims to make sense of it all…
What’s in this episode?
In 1991, the greatest movie ever made about surfing bank robbers slammed into theaters like the 50-year storm hitting Bell’s Beach. We revisit the marketing behind the movie and talk about why this flick has held up as a classic.
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Show Notes
We look at the following elements when deciding what works or doesn’t work for each movie’s marketing efforts. The categories and marketing initiatives will make more sense when you listen to the podcast…
MARKETING CATEGORY – MOVIE POSTER
MARKETING CATEGORY – MOVIE TRAILER
MARKETING CATEGORY – MOVIE MUSIC/SOUNDTRACK
Music plays a big part when marketing a movie and can deliver a deeper experience when audiences watch the film. We identified the music from this movie as an important part of the movie’s long-term success. Here’s a sampling of the songs from the Point Break soundtrack.
RATT - Nobody Rides For Free
Concrete Blonde - I Want You
Jimi Hendrix - If 6 Was 9
L.A. Guns - Over the Edge
Wire Train - I Will Not Fall
WHAT’S YOUR OPINION? VOTE UP OR DOWN THE MOVIE MARKETING FROM THIS EPISODE
POINT BREAK MARKETING - VOTE UP OR DOWN
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