Monopoly Go! Teams Up with Hollywood Heavyweights

Monopoly Go! is rewriting the record books, emerging as the fastest-growing mobile game of all time by raking in a staggering $3 billion in revenue in just over a year. Its meteoric rise has not only captivated seasoned gamers but also drawn in new players far beyond the typical mobile game crowd. Credit the game’s widespread appeal to the powerful pull of the Monopoly brand and a fresh, mobile-friendly spin on the classic board game. With success on this scale, the team at Scopely wasted no time leveraging their momentum through star-studded advertising.

Understanding their diverse audience, Monopoly Go! crafted a campaign that delivers a little something for everyone—fronted by Hollywood A-listers like Chris Pratt and Will Ferrell. In a playful, high-energy commercial, the stars romp through the game’s virtual town, GoVille, engaging in over-the-top duels over in-game currency. The ad is a slickly produced, fast-paced spectacle designed to amplify excitement and hook viewers with its undeniable star power. With more ads likely on the way, Monopoly Go! shows no signs of slowing its climb to the top.