2024 marks one of the most significant astronomical events this century. The 2024 eclipse is the talk of the country, with millions traveling to witness it in the path of totality. While many are out purchasing their eclipse-sunglasses, MoonPie is out hyping up the showdown between humanity’s two main sources of light. 

In their spot “SUN VS MOON ‘24”, MoonPies parodies WWE introductions as two fighters take to the ring with the stats of the two celestials. It is a humorous spot that taps into the public interest in the upcoming eclipse, and promotes their accompanying “Solar Eclipse Survival Kit”. Taking advantage of events going on outside the brand is a great way to tap into existing markets to promote your brand, and MoonPie has the benefit of their significant event garnering worldwide attention. So where will you be during the eclipse showdown, and what will you be snacking on?