Morrisons, one of the UK’s largest supermarket chains, has just marked its 125th anniversary. To put this milestone in perspective, Morrisons opened its doors in 1899. This historic brand has earned the right to celebrate its remarkable journey, and it does so in an inspiring and wonderfully sincere manner.

In honor of the occasion, Morrisons has launched a new advertisement titled “Over the Counter, Through the Years.” The ad begins in a modest market where a solitary merchant sells fresh eggs. It then traces the evolving interaction between customer and grocer across the decades. The humble market stand grows through the 20th century, adorned first with bowler hats and later with the vibrant colors of the 1980s. The ad concludes in the expansive supermarket that Morrisons is today, continuing to provide the same level of service that began in the early days at the farmer’s market. This wholesome reflection on the company’s history highlights the enduring relationship with its customers, fostering goodwill and nostalgia.