Have you heard of MoviePass? The service, which gives users access to a movie ticket a day for a monthly subscription fee, has been around since 2011. But it didn’t start making news until August of last year when the company was purchased by an analytics firm and dropped its price way down to $9.95 per month. That change sent the subscriber base soaring to over 2 million in the past 6 months.

Now, in hopes of driving further subscriber growth and building continuing buzz for the company, MoviePass has dropped its low price down even further to $6.95 per month for a limited time (MoviePass has provided no information on when this deal will expire). Of course, that offer does come with a few caveats:

1. MoviePass states the price as $6.95 per month, but you have to pay for the full year and there is a $6.55 fee added to that—bringing the annual total to $89.95.
2. If you get this lower price, you cannot cancel your subscription anytime throughout the year and receive a refund. So once you buy, you’re locked in.
3. Some key questions remain about MoviePass. One is how they are actually profiting at such a low price point. And another is what their intentions are with user data.

That being said, if you go to the movies regularly MoviePass may be a pretty sweet deal. With today’s average movie ticket prices, if you go to 9-10 movies throughout the year the service will pay for itself. Anything beyond that and you’re winning out. Of course, you still have to account for popcorn, Coke, Sno-Caps, or any other go-to movie snacks—you’ll have to foot the bill for those on your own dime.