Mr. Peanut has had a very long year. In 2020, the Planters mascot died, was reborn, and spent the better part of the year growing up again. Now a new campaign has launched featuring the fully realized new mascot as the brand prepares to be purchased from Kraft Heinz by Hormel Foods. The first ad of this campaign “Sustenance” focuses on the benefits of the snack and distinguishes the new Mr. Peanut from his elder. This campaign will bridge the gap of the transaction and continue to support Hormel as they venture into new marketing strategies. We are still trying to separate the new Mr. Peanut from those times we saw him in diapers, but nonetheless we are excited to see where he’ll go from here.