SPEAKING HUMAN

WEEKLY BUZZ FOR YOUR BRAIN

Mr. Peanut Rocks His New Style Before Brand Sale to Hormel

Mr. Peanut has had a very long year. In 2020, the Planters mascot died, was reborn, and spent the better part of the year growing up again. Now a new campaign has launched featuring the fully realized new mascot as the brand prepares to be purchased from Kraft Heinz by Hormel Foods. The first ad of this campaign “Sustenance” focuses on the benefits of the snack and distinguishes the new Mr. Peanut from his elder. This campaign will bridge the gap of the transaction and continue to support Hormel as they venture into new marketing strategies. We are still trying to separate the new Mr. Peanut from those times we saw him in diapers, but nonetheless we are excited to see where he’ll go from here.

  • SOURCE: MarketingDive
  • BRAND: Planters

AUTHOR: Zach Dunphy
ORIGIN: Speaking Human Contributor

Follow Zach on Speaking Human  /  Human Content from Zach

MORE WEEKLY BUZZ

CURATED FOR HUMANS BY HUMANS

CURRENT SELECTION

SUBSCRIBE TODAY!

Get Speaking Human Delivered!
The week's best articles, podcasts and videos dropped off at your digital door every Friday—for free. No catches. No gimmicks.

WHAT'S TRENDING

SOME HUMANS LIKE...

VIDEO BUZZ

WORTH EXPLORING

Pin It on Pinterest

Shares
Share This