Pop-up shops are a tried-and-true marketing move—brands set up temporary locations, dangle exclusive products, and watch fans swarm like moths to a limited-time-only flame. Usually, this strategy works best for fashion and food brands—industries that have, you know, actual physical stuff to sell. So, what business does Netflix, a streaming service, have in the pop-up game?

Enter Netflix Bites, a one-year pop-up restaurant in Las Vegas, conveniently parked inside the MGM Grand Hotel & Casino. The streaming giant has translated its shows into snacks, serving up dishes and drinks inspired by its biggest hits. The grand opening even featured Netflix stars rubbing elbows and taste-testing the signature menu, which includes gems like “Stranger Wings” and “The Pink Soldier” cocktail. Because nothing says Squid Game quite like sipping a themed drink in a casino.

If you love Netflix, pop culture-inspired cuisine, and the thrill of eating limited-time gimmicks, Netflix Bites is calling your name. Just don’t take too long—this pop-up, like your favorite canceled series, won’t last forever.

Marketing Takeaway: Netflix Bites is a prime example of how brands can extend their reach beyond their core products. By tapping into the experiential marketing trend, Netflix transforms passive viewers into engaged participants, strengthening brand loyalty and driving buzz. The lesson? Even digital brands can create physical-world experiences that leave a lasting impression.