Old Spice Transports Us to the World of The Witcher (Smells Included)
Think of what it would be like to live in a fantasy world—long journeys on horseback, small towns with colorful innkeepers, dramatic duels to-the-death, and dragons! It sounds like an adventurer’s dream come true.
Now think of the smell—lengthy treks on a stinky horse and no showers, innkeepers who have never heard of a toothbrush, and the stench of dragon’s blood on your clothes. Maybe a fantasy quest isn’t it’s all cracked up to be. And maybe we take deodorant like Old Spice for granted.
This is the point raised in the Old Spice/Witcher collaboration called “Ode to Smell”. The ad features townsfolk from The Witcher series as they cheerfully sing about the variety of smells and stinks that plague their world. It is humorously grotesque as the filthy tavern-dwellers dance about with sweaty armpits and mud-caked faces.
The ad was released to accompany the airing of The Witcher season 2 and ride the wave of audience excitement. Using a song to convey the ad’s message was especially clever, as the music of The Witcher is one of its most beloved aspects.
Fans may think twice about romanticizing their favorite fantasy worlds without some trusty Old Spice by their side.
- SOURCE: Marketing Dive
- BRAND: Old Spice, The Witcher
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