The Oscar Mayer Meat Mask – Yes We’re Serious

We were all children once, and yes, many of us bit out holes in our bologna and then wore it as a mask. Don’t give me that look, you did it too. Oscar Mayer has found a new way to capture nostalgia and leverage their brand history for the “Keep it Oscar” campaign. This effort involves a face mask that is designed to look and feel just like a piece of bologna. Now you can slap some bologna on your face and it will nourish your skin!

Oscar Mayer is trying to tap into younger generations with the limited run of the Bologna Face Mask. The levity (and novelty) found in their new ads may bring a smile to audiences, much like bologna masks of the past. Fans of meat and beauty can now walk hand in hand, united by bountiful bologna.

* UPDATE: Sadly, Oscar Mayer’s face mask sold out in less than a day after its Amazon release.