We could all use some good news and Proctor and Gamble (P&G) agree. The major corporation recently announced its commitment to providing 2,021 acts of kindness throughout 2021 as a part of their new marketing campaign.

The campaign appropriately dubbed “Lead with Love” looks to commit and inspire acts related to a variety of issues including, environmental, cultural and social change. P&G’s campaign couldn’t have come at a better time as people continue to struggle from a pandemic that has taken a large toll, both economically and emotionally. The company will be providing vital health and hygiene products to communities, as well as financial support to those who are in need.

To kick off the Lead with Love campaign, P&G released a short ad called Emotions, in which they declare their commitment to bringing more love into the world through acts of kindness.