Pop-Tarts Brings Back Blue Raspberry in Marvelous Fashion

Summer movie season means two things: superheroes and snacks. While DC’s Superman is busy crushing car insurance claims with Progressive, Marvel is cooking up its own cross-promotional punch—this time from the toaster.

To celebrate The Fantastic Four: First Steps, Marvel partnered with an unlikely ally from the breakfast aisle: Pop-Tarts. Yes, the toaster pastry titan is suiting up with Marvel to bring back a flavor that’s been MIA for six years—Blue Raspberry. The flavor revival comes packaged in Fantastic Four-branded boxes, and will be available exclusively at Walmart. To sweeten the deal, buyers can enter for a chance to win Fandango gift cards to see the movie on release day. Breakfast and blockbuster? Fantastic, indeed.

This team-up fuses four brands—Marvel, Pop-Tarts, Walmart, and Fandango—into one synergized bite of summer marketing. Unlike most superhero matchups, this one doesn’t end in a city-leveling fistfight… just a slightly toasted treat with nostalgia baked in.

Marketing Takeaway:
Even superheroes need breakfast. Brands can extend their reach by aligning with pop culture powerhouses—and reviving a fan-favorite product gives longtime loyalists a reason to bite.