Powerade Fuels Future Female Athletes with Crystal Dunn Ad

The U.S. Women’s National Soccer team is changing the game when it comes to women in sports advertising. Their players are featured tearing up the field in viral ads for companies like Nike, Coca-Cola, and—most notably—Powerade.

Powerade is the official drink of the Women’s U.S. Soccer team. But they are doing much more than just supplying beverages. The company is dedicated to fueling women in sports with their “power has no gender” campaign. They’ve teamed up with players Alex Morgan, Kelley O’Hara, and Crystal Dunn to build Mini Pitches around their hometowns. These Mini Pitches provide a safe space for kids in underprivileged neighborhoods to play soccer.

“It’s really important to us because we are very aware of the gap and opportunities for women and girls in sports in general,” Jasmine Lipford, Powerade senior brand manager, told Forbes while commenting on the campaign. The company hopes to open more doors for women through charity work as well as a new commercial featuring Crystal Dunn.

The Powerade spot follows Dunn through her soccer career. It’s short but powerful. They kick off the commercial showing Dunn as a young girl watching the U.S. win the 1999 Women’s World Cup. From there, we see her practicing her soccer skills until she finally makes it to the 2019 Women’s World Cup. The commercial ends with another young girl wearing Dunn’s jersey and watching her play, just like she watched the women in 1999, along with the words “See the Power. Be the Power.”

When young girls see these powerful women achieving their goals, it lights a spark for them, allows them to visualize themselves reaching their own goals, and provokes an “If they can do it, so can I” mentality. Powerade shows how influential these women are through this ad. Together, they provide motivation for women of all ages to power through and never give up on their dreams.