In a new ad for Princes Tuna, we find ourselves left to behold the majesty of the sea. The cresting waves, the cloudy sky with small spears of light streaming through—it is a gorgeous spectacle. But, the beauty of the ocean might pale in comparison to the tiny can that emerges from the great depths. Could a can of Princes Tuna be true majesty?

Princes’ latest campaign, titled “Fish for Greatness”, is focused on grand messaging with a touch of tongue-and-cheek comedy. To support the new spot, the brand has also launched a few supporting out-of-home pieces, seeking to strike a similar chord with audiences. So next time you’re gazing out into the endless waves, don’t forget the small pieces of that beauty that fits in a can.