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The RadioShack Cryptocurrency: What was Old is New

RadioShack is a name synonymous with your favorite old computer. The brand was founded in 1921 and 100 years after its creation RadioShack looks a bit different. In 2020 the retailer relaunched as an e-commerce company, focused on keeping up with the times and now they want to get into the cryptocurrency game. Say hello to the RADIO token. It may seem odd to some, but the brand contends that it is the perfect bridge between young and old generations.

As an established brand, RadioShack’s name is respected amongst CEOs whose average age is over 65. That’s why RadioShack believes these older buyers may trust its name more than other new cryptocurrencies that are popping up. By focusing on these experienced businessmen, the brand hopes to find success with organizations that may wish to trade crypto on a familiar foundation. Now we’ll just have to wait and see if the RADIO token is the next crypto to take the world by storm. 

  • SOURCE: The Verge
  • BRAND: RadioShack

AUTHOR: Zach Dunphy
ORIGIN: Speaking Human Contributor

Follow Zach on Speaking Human  /  Human Content from Zach

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