TikTok continues to be a viable channel for brands to promote themselves. After a long year of postponed in-person events, Red Bull announced a global street dance competition via the social media platform. It feels like a natural extension and one that fits TikTok perfectly.

 

According to Red Bull’s website, “Red Bull Dance Your Style, including the 2020 World Final and its qualifying events (Qualifiers and National Finals), is postponed to 2021. We look forward to serving the community once again in 2021 with an even bigger competition series and are excited to see the street dance community back on the Red Bull Dance Your Style stage.”

 

This is a very fitting way to temporarily satiate the Red Bull community it has built and get eyeballs on a bigger pool of talented dancers and entertainers… and the Red Bull brand.