Ruggable Encourages Us to Embrace Life’s Mess

Try as we might, no person can stop life from getting messy. That’s one of the messages conveyed in the Ruggable Washable Rugs ad spot. The “Take the Floor” campaign is all about taking charge of your life and breaking the rules in one of the few environments that you can control—your home. Of course, when you leave the comforts of your homestead, you are faced with endless rules and systems that constrain you. Instead of going to a fancy restaurant that requires you to dress a certain way and behave a certain way, why not enjoy wine and a meal at home? Afraid to spill something on those rugs? Don’t be afraid. These rugs are washable.

What do you think of this ad spot?