Schick Cuts into Masculinity

Historically, men’s grooming products have showcased males who are rugged, insanely fit and square-jawed. But the old stereotype of what makes a man a “real man” is being challenged by both society and the brands that have typically advertised Brad Pitt lookalikes as the ideal version of masculinity.

Schick is one of those aforementioned brands. In their “The Man I Am” ad series, Schick introduces men who represent a more diverse range of what it means to be a guy. From Willie (a viral singing sensation) to Kevin (an expressive dancer), Schick hopes that this more realistic depiction of masculinity will win the hearts of its customers.

Do you think Schick’s new ad series captures what it means to be a man?