Shake Shack Helps Hopeless Romantics Find Their True Love—Chicken!

We are all in search of love and a buffalo chicken sandwich from Shake Shack just might improve that journey. That’s why Shake Shack and DoorDash partnered to create a dating site called “Eat Cute” which is focused on chicken sandwiches. Eat Cute is a platform for users to create profiles and meet their perfect match. But this platform doesn’t want to know if you like long walks on the beach or skydiving—it wants to know your heat tolerance. Whether you are BBQ-for-life or a ghost pepper aficionado, Eat Cute will guide you to your spicy-soul mate. Once you find your perfect match, celebrate your union with a free chicken sandwich through DoorDash! And if it was truly meant to be, then there is even a chance to win a $5,000 gift card.

Shake Shack made the most of Valentine’s Day and backed a product launch with an engaging and unique digital event. Perhaps this is the way to win the Chicken Sandwich War—not with brand-on-brand savagery, but with love.