Smoother Than a Fresh Jar of Skippy

Hormel Foods has created a new series of ads that capitalize on a popular track from Mark Ronson and featuring Bruno Mars, in which Bruno Mars references the Skippy peanut butter brand.

Of course, it’s not the first time brands have used well-known songs to promote their products. Apple has done it countless times, including with this iconic iPod ad. Chrysler used Eminem in one of their Super Bowl commercials, and even Cadbury used Phil Collins to advertise their Dairy Milk. That’s just three examples we randomly picked, but the list goes on, almost infinitely. The point is, song choice can definitely make an impact on the minds of your customers and choosing the right song for your brand is crucial. And that’s why we liked this ad from Skippy. They couldn’t have picked a better song choice, simply because it originally mentioned the brand within the lyrics.

So what do you think of this ad from Skippy Peanut Butter? Does the song choice help you remember and visualize the brand long after the ad has finished playing?