Snapchat Filters Overtake Reality in this Mind-Bending Ad

Snapchat filters are a source of joy and silliness for the hundreds of millions of users on the social media platform. From the iconic dog filter, to filters that stretch your facial features, they are inseparable from the idea of Snapchat itself. That is likely why the brand decided to push filters as the centerpiece of their latest ad, “Wait’ll You See This”.

“What if rather than using your mind’s eye, you could see things with your eyes’ mind?” This is the core question of Snapchat’s new ad, traveling through a world of endless filters and twists on what we consider reality. Almost every face in the spot morphs into a new unique shape.

If you like what you see in this ad, there’s good news. The filters in the commercial are made easily accessible directly from the commercial. This is thanks to QR codes that appear throughout the ad, each of which will bring up the same filter on your own app to try for yourself. Give it a try and keep questioning your reality. Through the power of Snapchat, reality can be whatever you make it.