BUZZ FOR YOUR BRAIN
On July 17, Sonic Drive‑In and Grillo’s launched a wild campaign featuring 2,000 pickles cascading onto a car in a new ad. Leaning into Gen Z’s taste for briny, bizarre content, Sonic filmed its pickle rain visual to viral effect on TikTok and beyond, embracing foodie‑themed chaos.
Marketing Takeaway:
Double down on trend moments—when a weird food craze hits Gen Z, go big and absurd for viral traction.
CURATED FOR HUMANS BY HUMANS
Laphroaig hired Willem Dafoe to describe its famously smoky scotch—and the man basically turned tasting notes into a short film.
Ben Stiller’s new soda ad is fizzy, deadpan, and somehow makes a Shirley Temple feel like a comeback tour.
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